Raycaster / evalsAll benchmarks

Cross-benchmark category

Consumer Growth Strategy

Compare AI agent runs for Consumer Growth Strategy: prompts, scores, grades, and public traces. This page showcases APEX-Agents tasks that test whether AI agents can develop consumer growth strategy, including brand growth, customer segmentation, and multi-year roadmap analysis.

CPG and beauty consulting AIBrand growth, customer segmentation, 3-year roadmap
59Tasks
14Primary
1Benchmarks

Published model evidence

A quick view of shareable runs in this category. Open task and trace pages for the prompt, response, files, and grading details.

gpt-5.541% pass

24/59 runs · avg score 63%

Gemini 3.1 Pro41% pass

24/59 runs · avg score 60%

gpt-5.4-mini37% pass

22/59 runs · avg score 63%

gpt-5.4-nano37% pass

22/59 runs · avg score 60%

GPT-5.434% pass

20/59 runs · avg score 60%

Gemini 3 Flash10% pass

1/10 runs · avg score 61%

Primary tasks

14 tasks with this category as their main focus.

  1. SP Task 05 World 135APEX-Agents(task_735ca67b56da4dd78f9836536ae1845a)4/4 · Pass

    Can you please go through the state of fashion beauty report to calculate the difference in average spend for US consumers for 2025 vs. 2023 for each of the beauty sub-categories. Do weighted averag…

  2. SP Task 07 World 135APEX-Agents(task_d5b4cc5e50b74ad68cca42cd737f1e9b)0/4 · Fail

    I need additional information for North America's sales for 2024, both online and In-store. Values are based on the Nielsen report and State of fashion beauty report. Assume that the US numbers split …

  3. Task_W135_Camille_Moingeon_3APEX-Agents(task_83f235c841dd4aec977576a7f8b08523)6/6 · Pass

    Using Lumea's market sizing model, calculate the 2024 percentage share for Department Stores and DTC Sites in North America and only give me the following answers: 1. Identify the benchmark share for…

  4. Task_W135_Camille_Moingeon_5APEX-Agents(task_d6877e04140d411b901b04342ca94feb)4/4 · Pass

    Using Lumea's 2025 financial report and the industry operating margin benchmarks in Lumea's beauty market analysis: 1. Identify the 75th percentile operating margin for DTC beauty brands (assuming the…

  5. Task_W135_Camille_Moingeon_6APEX-Agents(task_0be9d2d5771a49a097de9e7d22fac74b)3/3 · Pass

    Using Lumea's product portfolio datasets (Q1 through Q4), calculate the weighted yearly profit margin (%) for the Body Care category and return only the following answers: 1. The difference, in percen…

  6. World 135_CD_01APEX-Agents(task_e8b80949477a401cafb325db4956e5cb)1/3 · Fail

    Which product has the highest DTC conversion rate, defined as units sold divided by views on website across all quarters? What was its conversion rate, rounded to two decimal places? Assuming no chang…

  7. World 135_KS_Task 1APEX-Agents(task_228a3fbc80844fc595cbaa725eca215b)3/8 · Fail

    Using the State of Fashion Beauty report for June 2025: 1. Identify whether consumers are more likely to save or splurge on facial serum and brow product. 2. State the net intent percentages of cons…

  8. World132_DA_Task04APEX-Agents(task_b308f1c02b15494db5dfecb5583eed43)1/6 · Fail

    Analyze market entry priorities using the Pricing Corridor Score methodology for PureLife’s Supplements strateg. Identify the Top 3 Markets with the highest Pricing Corridor Score under the weighted …

  9. World132_DA_Task08APEX-Agents(task_5ed3c6dd4464400282ec21096513bf00)0/1 · Fail

    PureLife needs a validated UK market potential calculation for its vitamins and dietary supplements business. The current approach relies only on consumer behaviour metrics and overlooks the UK mark…

  10. World132_PM_Task04APEX-Agents(task_168d9c26180d4ad1b87d3ad7482c1982)0/6 · Fail

    Refer to all the market sizing files and the competitor benchmarking files. Consider only collagen, meal replacement and keto sub-categories. Using the 2025 market data provided, calculate the revised…

  11. World132_PM_Task06APEX-Agents(task_acc3cd70bfb645b980259915903fa379)3/3 · Pass

    We want to assess the net opportunity scores across markets. First, compute Market_Attractiveness_Index for each market. The formula is: 0.25* Average Sustainability_Score + 0.2* Average Revenue_CAG…

  12. World132_PM_Task07APEX-Agents(task_f33062743dc84f4abc1691a8a5f2c0ba)2/3 · Fail

    We need to assess the concentration of business across players. Let us remove supplements category from the analysis. Concentration of business of a player is its % share of revenue in its top 4 marke…

  13. World132_SF_Task01APEX-Agents(task_dbc1609bedd04467abf75b6a3528e2c8)2/2 · Pass

    I need to know our market share and ranking placement in Eastern Europe for our Lion's Mane Coffee/Cocoa product. Since the product is unique in the Nootropic / Focus Drink category in that market, as…

  14. World135_SF_Task01APEX-Agents(task_e26a1d98d33f48729ad01e700b61d1a4)5/5 · Pass

    Using the June State of Fashion report, identify the top benefit consumers look for when shopping for beauty in Japan and South Korea. Print out the percentage of customers from each of Japan and Sout…

Related tasks

45 tasks that also exercise this work as part of a broader assignment.

  1. Law_World_423_DM_04APEX-Agents(task_3e4eba49c9cd4d3fa0de912ab1b1501e)7/10 · Fail

    Northstar's CEO sent me an email asking for a summary of the company’s liability under US privacy law if the incident occurred to a US customer based in Colorado. Please take the lead on drafting a hi…

  2. LawWorld417_AS_03APEX-Agents(task_01fef67b5576468d854319d4d8a84988)5/7 · Fail

    As you know, “Bare Bones Decor” - Ava Kim’s limited series - is near completion. We have been collaborating with Ava on this production for months, with the understanding that Streams would retain the…

  3. Marketing Case Studies_Task03_SCAPEX-Agents(task_f525769ab6a748e6855e03c95e4b4bd7)6/8 · Fail

    Using the research found on pharma marketing and articles around competitor shifts in SG&A spend, identify key trends that Impact can apply to SG&A spend that could reduce overall costs. In particular…

  4. SP Task 01 World 135APEX-Agents(task_8bd0a44c2c154bb3a089f5f19c9e0a23)2/2 · Pass

    Calculate the projected Operating Profit contribution ($ Millions) from the Europe Growth segment from updated growth bridge charts, assuming this new revenue achieves the 2030 Operating Margin target…

  5. SP Task 02 Wold 135APEX-Agents(task_93a6a24649ce48e99b8197a38425a56b)9/9 · Pass

    Please use the State of Fashion Report to identify the top three regions (by global beauty retail sales market size) in 2024. Also, please provide 2019 and 2030 market size for these regions, using th…

  6. SP Task 02 World 128APEX-Agents(task_18482ca6de9943ce814d70f2f742497f)3/3 · Pass

    I need to compare our results from the autonomous vehicle survey and the survey questionnaire against the attached 2025 launch targets. For these three metrics, calculate the percentage points gap bet…

  7. SP Task 03 World 135APEX-Agents(task_618ae695767944c1bcc964105be877e0)2/3 · Fail

    Using the State of Fashion report and the customer survey, for the Drugstores/pharmacies, E-commerce, and Department Stores channels, return the percentage point difference between the percentage of s…

  8. SP Task 04 World 135APEX-Agents(task_e75cacb35dc8429a895bba6aff5f8a58)4/4 · Pass

    Using the State of Fashion Beauty report for 2024 sales and sub-category shares, alongside the attached data for Mass Market vs. Premium share by sub-category, calculate the difference (in $M) between…

  9. Task 3uy1546eAPEX-Agents(task_2c27b6c0f390410aa6f561e1733faf6a)3/6 · Fail

    Determine which years have the highest and lowest average stay lengths for Bronze Tier members. For each of those years, report the average stay length for Bronze Tier members who stayed at a Summit E…

  10. Task unc2be9c - EMAPEX-Agents(task_8f47fc64814943c2a782a2b8704a3ba3)1/2 · Fail

    Was the data Ecan provided during the meeting (noted in the team sync-up from 11/21/25) on the number of members that have stayed during Q3 2025 correct? Use our data from the 11/17 stay and booking d…

  11. Task_W135_Camille_Moingeon_1APEX-Agents(task_f1aa991ebd4e47edad4a9676c0097e9a)3/3 · Pass

    Using the state of fashion beauty 2025 report: 1. Identify the percentage of global beauty sales in 2024 occurring through the combined channel of grocery/big box, drugstores/pharmacies and departmen…

  12. Task_W135_Camille_Moingeon_2APEX-Agents(task_ec254105f0994f32b9f4a1f329653f79)3/3 · Pass

    Can you take a look at Lumea's 2025 financial report and the global beauty market analysis and help me double check their margin target? Specifically: a) If Lumea were to reach the midpoint of the pr…

  13. Task_W135_Camille_Moingeon_4APEX-Agents(task_3c1d25173f094dd987651bdc31ac77cf)7/7 · Pass

    Using Lumea's product portfolio (Q4) file, can you calculate the weighted average Q4 gross margin (%) per product category? Percentages and percentage points should be rounded to one decimal place and…

  14. W127_AH_Task6APEX-Agents(task_eac321b0b2e1495b85889beef2ff89a7)8/8 · Pass

    Pull the values for each brand's SKU share. Give them as a percentage of total SKUs, and matching the platform/application and brand name. Round percentages to two decimals. Output your results as a r…

  15. W132_Task01_DAAPEX-Agents(task_1ecba15d0ac14cb6bb0ebb5b372b2a89)7/8 · Fail

    Calculate and report the following metrics: 1. The Overall Vitamins Purchase Intent Score for each buyer segment. 2. The buyer segment with the highest average purchase intent score for Vitamins 3. Th…

  16. World 132_PM_Task02APEX-Agents(task_4ab23f273c9f4e0a89684c3703302e25)0/2 · Fail

    Let us assess average price points of sub-categories in 2027 across these 7 markets - Australia, China, Germany, India, Mexico, UAE and UK. The client has informed us of some errors in the data. TAM…

  17. World 133 - NK Task #1APEX-Agents(task_effa0ae896284b07984dd5cc7151e10f)1/4 · Fail

    What are the projected 2026 aggregate free night bookings for Marriott, Hilton, and Hyatt in New York, London, and Tokyo combined? Assume all of Summit's 2026P free night certificate redemptions from…

  18. World 133 EL Task 02APEX-Agents(task_701665df7879439b9b723ab716e1b630)3/3 · Pass

    Using only 2024 values from IHG's annual report, tell me: 1. Calculate the room-weighted average occupancy rate for IHG across all of its hotel brands, globally. 2. Using regional occupancy rates and …

  19. World 133 EL Task 03APEX-Agents(task_d01a20f9321341b39059a7629a365232)1/1 · Pass

    Estimate the contribution (in $M) that Summit's loyalty program members will make to its 2025E Program EBITDA in $ millions. Assume that Summit's loyalty program members will contribute, as a % of 20…

  20. World 133 EL Task 05APEX-Agents(task_757aca3744044e13a8b323fe623e83ca)5/7 · Fail

    Using 'Accor Presentation.pdf', 'Hilton Annual Report.pdf', 'Hyatt 10K.pdf', 'IHG Investor Presentation.pdf', and 'Marriott-2024-Annual-Report.pdf': 1. Calculate, for each of Summit's key competitors…

  21. World 133 GE Task 3APEX-Agents(task_a28da7dd7f41448d8c6ced3a2a62debe)3/3 · Pass

    We need additional analysis for 2025 cost per activated member (CPAM) under 3 scenarios. I want you to edit the PnL workstream draft deck with this new information you'll calculate--> the 2025 CPAM ($…

  22. World 420_LB_04APEX-Agents(task_9e919cde8791468cadce433c3c9eef09)1/6 · Fail

    Livyra would like to put out a simple direct-to-consumer (DTC) advertisement for Bencontra. In an effort to avoid anything that could be construed as off-label promotion, the DTC advertisement would n…

  23. World 421_OO_01APEX-Agents(task_8702e946cbad4a56886fcd7ea18cd5b2)6/10 · Fail

    Our client, SLL, offers discounts to senior clients who opt into receiving texts about new products and services when they apply for loans from SLL. A prospective customer, Angie, agreed to receive …

  24. World_421_ANB_01APEX-Agents(task_501a59d44c6846e8a6dd3ee4a9373abf)6/8 · Fail

    We have a call tomorrow with SLL. To help me prepare, can you tell me whether SLL’s new text marketing campaign meets the strictest consent requirements of the TCPA? And is this legal standard still c…

  25. World_421_ANB_02APEX-Agents(task_ed8356c4f4c146b58d2cd869924fdfe3)1/5 · Fail

    Our client, Senior Living Lending, Inc. ("SLL") is a reverse mortgage and home equity line of credit lender. They want to implement a telemarketing program that relies heavily upon texting potential b…

  26. World_421_ANB_03APEX-Agents(task_2f4081fb460f4ce79a091be3ffb64b93)7/9 · Fail

    Senior Living Lending, Inc. ("SLL") emailed me because they are concerned that responses to their ad campaigns may fall under the Telemarketing Sales Rule (“TSR”). Can you please draft the content for…

  27. World132_DA_Task03APEX-Agents(task_63dbfbfa09ea47ea839c99343129196a)0/6 · Fail

    Re-evaluate market entry priorities using the revised weightings for Buyer Profile Score. Identify the Top 3 Markets with the highest Revised Buyer Profile Score under the revised weighting methodolo…

  28. World132_DA_Task05APEX-Agents(task_3e7800abdba24ed5bbc956024114d229)0/4 · Fail

    Analyse market cost efficiency using the Cost Structure Score methodology for PureLife’s Vitamins strategy: - Calculate the Total Cost Structure Score for each market under the weighted methodology us…

  29. World132_DA_Task06APEX-Agents(task_dba8f191077f4c8a9348139b11c44ce6)0/4 · Fail

    Analyse category consumption patterns and market penetration using the Category Penetration Score methodology for PureLife’s portfolio strategy. Present the cumulative penetration score for each cate…

  30. World132_DA_Task07APEX-Agents(task_9e9514d5f4914c8fabe9734b242aed3a)0/1 · Fail

    Using the McKinsey wellness report and our buyer profile analysis, recalculate Supplement pricing with two factors only: Vitamins and Supplements preference and increased spending. Apply as multiplie…

  31. World132_PM_Task03APEX-Agents(task_0f43cdc217ae4d1b87a2023800167f74)4/4 · Pass

    We want to assess PureLife's 2025 potential global revenue. Assume the following about the 10 markets (Australia, Brazil, China, Japan, Eastern Europe, Germany, India, Mexico, UAE, UK): - PureLife ac…

  32. World132_SF_Task03APEX-Agents(task_3f5efb251f4c45199512b7e4085c7b50)2/2 · Pass

    What is the impact on the forecasted 2027 EBITDA in Brazil if we reallocate half of a 20% savings on ingredients towards increasing our marketing spend? We want to achieve a 10% bump in sales. If the …

  33. World132_SF_Task04APEX-Agents(task_3d664fce59f541528e5e9b7cef207774)10/10 · Pass

    Using the consumer perception data and pricing details from the buyer profile, determine how many survey respondents in each market have never heard of PureLife and are willing to pay more than a 30% …

  34. World132_SF_Task05APEX-Agents(task_40e74d7e89d54b9ca07a5c778865c090)0/9 · Fail

    Comparing the revised projections for 2026-2030, what is the change in Japanese and Global 2026 results for Gross Profit and EBITDA in both dollar and percentage terms? If the 2026 Marketing costs in…

  35. world133_ln_03APEX-Agents(task_15322a4e4ca744fb9bf7a9b8cace8a99)2/4 · Fail

    Determine CAGR for total points sold over the entire covered time period from the Profit and Loss Master Profitability Workbook. Apply that growth rate to average points per member from the Member Poi…

  36. World133_ln_04APEX-Agents(task_40c59502fc744e85a83bf87dfe8977da)0/3 · Fail

    Give me the scores for Summit’s segments, using the Summit-Specific Survey. Your scoring system must follow these rules: - For the average satisfaction with status benefits from the file “14. Summit…

  37. World133_ln_05APEX-Agents(task_b95db15ad91d4883b23e79d1c1573eb1)6/7 · Fail

    Prepare a new memo, and put it a new document file you make. I will be sending it to James Brown, CEO of Summit, on behalf of The Strategy Team. It should outline the total cost of labor for each pha…

  38. World133_RG_01APEX-Agents(task_8d7835ee0dce4b92b89ebe15540be78c)3/3 · Pass

    Can you use the Summit's business case and provide the revised sum of net cash flow ($m) for scenarios 1, 2, and 3? Apply the scenario-specific benefits multipliers provided in the attached file to ad…

  39. World135_KS_Task 3APEX-Agents(task_b039d9d896d546e8a9ab788a5a3a442f)7/7 · Pass

    Use the State of Fashion Beauty report for June 2025 to identify which 3 countries have the most customer engagement in live social media shopping events, measured by the percentage of customers who h…

  40. World135_SF_Task03APEX-Agents(task_a30290ac68fb47128b1917d3fc226aba)5/5 · Pass

    Prepare a memo which identifies the delta (in basis points) between McKinsey (June State of Fashion report) and Lumea's (final market sizing model) 2030 projections for Global beauty sales by channel …

  41. World421_AP_02APEX-Agents(task_a128ae61064c45b7b018d066e9838fcc)5/9 · Fail

    We received a complaint from Barbara Smith who alleges that SLL sent eleven text messages to a cell phone number that she had placed on the National Do-Not-Call Registry and provided to her eighty-fiv…

  42. World421_OO_02APEX-Agents(task_fe573b8ce38d4a9f9642fbe7b8f11358)5/10 · Fail

    Our client, SLL, needs to understand whether their new customer marketing initiative is legal and what risks are likely. In this initiative, SLL is creating marketing texts and sending them to custom…

  43. World421_TG_01APEX-Agents(task_a40d1e957cd54f70808a1560137ad594)0/3 · Fail

    We just received a Civil Investigative Demand from the Federal Communications Commission (“FCC”) regarding our text marketing campaign to promote our reverse mortgage product. The interrogatories i…

  44. World421_TG_02APEX-Agents(task_0ae01f72a4e34633855686b7b0e8d455)5/10 · Fail

    SLL received a complaint from a customer regarding our text message campaign (which promotes a reverse mortgage product to existing HELOC customers that are 62 years or older). The customer received t…

  45. World421_TG_03APEX-Agents(task_b3b22cc6374e42f39cb07b5aa0a6d0f3)7/9 · Fail

    We've just received an MRA from the CFPB for our policies and procedures, so I need your help to draft our response. Can you let me know if our Complaint Response and Regulatory Investigation Protoco…